For example if you wants to target on a particulate location
(SEO Target Location: Hyderabad) optimize business related location based keywords if you go for Local Keyword (chairs)

1) Select keywords related to your business

I just taken example as (chairs)
Select related keywords from Google keyword tool
https://adwords.google.com/select/KeywordToolExternal
(Your can your own SEO tools in market more tools available like Google SK Tool)

Top 5 Keywords (SEO Searched)

1) Leather chairs
2) Folding chairs
3) Stacking chairs
4) Wood chairs
5) Arm chairs

2) Combine Location With your keywords
I just taken SEO Targeted location as India and Delhi

Formula

Local based search (SEO) examples

Keyword + Location

1) Leather chairs India
2) Folding chairs Indian
3) Stacking chairs India
4) Wood chairs India
5) Arm chairs India

Location + Keyword

1) Indian Leather chairs
2) Indian Folding chairs
3) Indian Stacking chairs
4) Indian Wood chairs
5) Indian Arm chairs

More location based keywords: buy chair in India, shopping chair in Delhi

3) Optimize your site for onsite optimization for your region based keyword

Onsite optimization: (25%)

site titles, keywords, description, body of text, footer etc…..

4) Offsite optimization (75%)

It plays vital role in SEO for region based optimization.

Getting back links you. But get back links from region based related categories it means

In above SEO article we taken Indian as a targeted location we have take back links from Indian sites

Simply search at Google or yahoo

www.google.co.in

Select pages from Indian and use more search techniques

Ex: “Keyword ““submit link”

“Chairs” “submit link”

Compotator Back links

More: link to us

www.m.in.yahoo.com

Ex: “Keyword ““submit link”

“Chairs” “Links”

Compotator Back links

5) image optimization for your products

more people use image search because people they don’t wants to waste their time with organic search results they go image search. So don’t miss inelegant customers at your location

If you wants to optimize a keyword for your website for a particular targeted location : India
If you look at into
Google Webmaster Tool
1) Click on your verified domain ex: www.seoexaple.com
2) Dash Board > Geographic target
3) Targeted Location select : India
4) Save location

Automatically your website will get a top result based on site ranking factors.. at your targeted location.

Thank You
Vinod Kumar
HSS Team